Menu
Menu
Menu
November 2018, I text my boss, “I quit.”
35 years old. Female immigrant with a six-figure salary in tech. Leadership position at a top consulting firm. Great boss. And on my way to an executive position.
But I was unhappy. I felt empty, like a robot.
My parents groomed me for Straight A’s, prestigious schools, dedication to work, and corporate ladder climbing. I worked weekends; I worked till midnight. I traveled continuously for 15 years.
And truth be told, I didn’t understand the concept of enjoying my work or even my life.
But I started wanting more…
Dear undiscovered founders & leaders,
I know how frustrating it is to lead in your industry yet remain your customers’ best-kept secret.
You’ve written and re-written your unique value proposition, searching for the right words that capture what makes you unique.
But deep down, you know there’s so much more to what you offer.
It’s just that articulating your true expertise—your unconscious competence—is harder than it sounds, especially when it feels like second nature.
You’re tired of answering questions from prospects who don’t know you like, “What is it that you do, again?”
After a while, you start to wonder if it’s time to settle.
Maybe it’s impossible to compete against the big well-known names.
Maybe you have to suck it up and cold-call thousands of prospects just to get one win.
Something’s got to give…
Eventually the referrals will run out, and you feel you have to either spend thousands on ads without any guarantee they’ll work or take on clients who drive you crazy just to keep the lights on.
And I’m sorry you’ve been led to believe that.
I’m sorry you’ve been bombarded with quick-fix solutions that promise instant growth but lack depth and sustainability.
The truth is, you know you’re more than capable of attracting your ideal clients.
All you gotta do is turn your story into your superpower… to not only grow your business but also yourself, your audience, and your team.
Crazy as that might sound!
First, we need to get clear on who you are, who you want to work with, and why you do what you do. The foundations of your personal brand.
Second, we find your 1 Magic Story that we base your entire brand to empower your future buyer to see what’s actually possible for them.
Finally, we create a communication strategy through LinkedIn content, podcast appearances, and sales presentations leveraging your story… without coming across like a used car salesman.
That’s what I can help you do by Building a Brand Around Your Story.
My clients are multi-talented, creative, “jack of all trades”… Even if some of them don’t realize it or have forgotten it when they first come to me.
My approach helps you identify your Career Sweet Spot — the intersection between your natural talents, interests, and the high-paying role that aligns with both of these.
(Because, let’s face it, if you aren’t getting paid well, you won’t feel like you’re being fully appreciated.)
Knowing your Career Sweet Spot is what’ll help you fully understand AND embrace what makes you different and what you really want.
